Blog Posts | Joshua Berkowitz

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Mastering AI Search: Microsoft’s Content Optimization Playbook for Bing and Beyond

AI-powered search is transforming how users find information online, and Microsoft is aiming to be at the forefront of this change. As Bing and other platforms shift from traditional page rankings to ...

AI search Bing content optimization digital marketing Microsoft schema markup SEO structured data

Oct 11, 2025

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How to Make Your Content Stand Out on ChatGPT: Strategies for AI-Driven Search Success

With the rise of AI-driven search, many businesses and creators are eager to understand how to rank on ChatGPT and similar platforms. As conversational AI becomes a primary source of information, opti...

AI search AI SEO authority building ChatGPT ranking content optimization digital marketing structured data

Oct 8, 2025

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AI Max Is Transforming Google Search Campaigns: What Marketers Need to Know

Digital marketers are witnessing a major shift with the arrival of Google’s AI Max for Search. This beta feature promises smarter targeting, streamlined creative automation, and significant campaign p...

ad optimization AI Max automation case studies digital marketing Google Ads PPC search campaigns

Oct 7, 2025

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LLMs vs. Organic Search: What the Latest Data Means for Your Marketing Strategy

Large language models (LLMs) have generated significant buzz in the digital marketing world, promising to change how users discover and interact with online content. Google's recent launch of AI Mode ...

AI traffic analytics conversion rates digital marketing LLMs organic search search engines SEO

Sep 9, 2025

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AI Agents Are Upending SEO Audits

AI agents are transforming the way digital marketers and website owners approach SEO audits, offering speed, accuracy, and insights that traditional methods often miss. While the shift from search res...

AI agents automation digital marketing machine learning SEO technical SEO website audits

Sep 5, 2025

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