Salesforce and OpenAI: Transforming Enterprise AI with AgentForce in ChatGPT

The tech landscape is witnessing a major transformation as Salesforce prepares to bring AgentForce 360, its powerful AI customer service platform, into OpenAI’s ChatGPT. This move is expected by late 2025 and promises to blend Salesforce’s enterprise-grade data and automation with ChatGPT’s intuitive conversation capabilities, fundamentally changing how businesses and users interact with software.

Expanding Partnerships and AI Capabilities

Salesforce is extending its reach beyond OpenAI, forging deeper partnerships with Anthropic and integrating their Claude AI models into AgentForce 360. By deploying Claude Code across its engineering teams, Salesforce is positioning itself at the forefront of AI-powered business solutions, aiming to stay ahead as the competition intensifies and investor expectations climb.

• AgentForce 360 will be accessible directly within ChatGPT, allowing users to tap into Salesforce’s corporate data and customer workflows through a conversational interface.
  
  
• Anthropic’s Claude AI integration will enable advanced engineering and automation tasks, further enhancing AgentForce’s utility.
  
  
• Engineering teams at Salesforce are already leveraging Claude Code for software development and workflow optimization.

Revolutionizing Sales and Customer Engagement

This integration is about redefining commerce and support. Salesforce and OpenAI are enabling instant product sales and checkout through ChatGPT, providing a seamless experience for customers and businesses alike. Companies using both platforms will gain access to ChatGPT’s vast user base, streamlining sales and support in real time.

• Users can access Salesforce data, generate Tableau analytics, and complete sales transactions directly in chat.
  
  
• The instant checkout feature bridges Salesforce companies and consumers, making product discovery and purchase frictionless.
  
  
• Initial focus will be on regulated industries, such as financial services, to ensure compliance with industry standards.

Competitive Landscape and Industry Dynamics

This announcement comes as Salesforce seeks new growth amid the ongoing AI revolution. Despite modest revenue from AgentForce so far, these partnerships with leading AI innovators are designed to boost innovation and market relevance. 

Salesforce’s move mirrors similar strategies by major players like Atlassian, Datadog, and Intuit, all of whom are expanding their OpenAI integrations. Meanwhile, Microsoft continues its aggressive investment, having committed nearly $14 billion to OpenAI in late 2024.

• Salesforce’s stock has underperformed in 2025, down 26% while the S&P 500 has grown 13%, increasing the pressure for rapid innovation.
  
  
• The momentum in enterprise tech favors AI-powered integrations, with companies allocating significant resources to access leading-edge models and tools.
  
  
• The new OpenAI SDK for third-party apps is accelerating the pace of enterprise integration with conversational AI platforms.

Leadership’s Vision for the Future

Salesforce executives are signaling a bold vision for the intersection of AI and enterprise software. Brian Landsman, CEO of Salesforce’s AppExchange, noted that user interaction with business applications is rapidly shifting toward conversational AI in platforms like ChatGPT and Slack. CEO Marc Benioff emphasized that next-generation AI companies, including OpenAI and Anthropic, are already relying on Salesforce’s collaboration tools to power their operations.

• Salesforce aims to deepen its AI partnerships, seeing them as crucial for staying competitive and unlocking new revenue streams.
  
  
• The strategy is to deliver more seamless, consumer-like experiences by embedding Salesforce’s capabilities directly into popular chat-driven AI platforms.

The Takeaway: Shaping the AI-Driven Enterprise

Integrating AgentForce with ChatGPT marks a new era where enterprise productivity and conversational AI merge for smarter, faster business interactions. Customers can look forward to enhanced support, instant sales, and real-time analytics, all from within a single chat interface. As AI becomes central to business operations, Salesforce’s strategy highlights the growing importance of powerful partnerships and platform interoperability in shaping the future of enterprise technology.

Source: CNBC