GRAPHIC APPAREL SHOPShopping is undergoing a revolution. No longer are consumers just searching for what to buy, they’re turning to intelligent AI agents to discover, decide, and even make purchases on their behalf. Leading this transformation are PwC and Stripe, whose new collaboration aims to accelerate agentic commerce and reshape digital retail as we know it.
Agentic Commerce: The Next Big Shift
Today, more than half of US consumers use AI tools to find products, and over 35% of generative AI traffic is replacing traditional search engines. This trend is pushing retailers to rethink how they connect with shoppers. Making products visible and accessible to AI agents is quickly becoming essential for brands that want to stay competitive.
Stripe’s Agentic Commerce Protocol: Raising the Bar
Stripe’s Agentic Commerce Protocol (ACP), developed in partnership with OpenAI, is setting a new standard for how AI agents and merchants interact. ACP enables seamless, secure transactions between digital agents and retailers. PwC is working as a strategic launch collaborator, helping enterprises integrate ACP, optimize AI strategies, and build smarter data architectures. Their combined expertise is helping businesses navigate this rapidly evolving landscape.
What Retailers Need to Succeed
- Data Structuring: Consistently organizing product and consumer data with robust taxonomies and metadata ensures that AI platforms can accurately interpret and recommend inventory.
- Authoritative Content: Producing machine-readable, trusted content optimized for Generative Engine Optimization (GEO) increases visibility in AI-driven discovery tools like ChatGPT and Gemini.
- Integrated Technology: Linking loyalty programs, identity management, and payment systems is crucial for smooth agentic commerce experiences and reliable agent-led transactions.
Redefining Retail Experiences
With global eCommerce projected to reach $73.5 trillion by 2030, AI agents are poised to become the primary interface between consumers and brands. Early adopters are already benefiting from faster checkouts, improved conversion rates, and deeper customer engagement. Investing in data interoperability and intelligent payment technologies is quickly becoming necessary for retailers who want to lead in this new era.
The PwC and Stripe Edge
- End-to-End Transformation: PwC offers comprehensive guidance from readiness assessments to live testing and full-scale ACP rollouts, helping businesses move quickly and confidently into agentic commerce.
- Proven Stripe Tools: Stripe customers enjoy a 38% reduction in fraud through AI-driven solutions like Radar and experience nearly 12% higher revenue with optimized checkout systems.
- Responsible Governance: PwC’s Responsible AI frameworks help businesses maintain compliance, transparency, and trust as they adopt advanced AI and payment solutions.
Looking Ahead
The partnership between PwC and Stripe marks a turning point in digital commerce. Companies willing to modernize their data, content, and tech infrastructure will be best equipped to thrive. As AI agents become the new link between consumers and products, those who innovate early will define the standards for trust, speed, and customer experience in tomorrow’s retail landscape.
Source: PwC
PwC and Stripe Are Shaping the Future of Agentic Commerce