GRAPHIC APPAREL SHOPThe internet is no longer a tool for just browsing websites and shopping, it's now central to our everyday lives, shaping how we connect, learn, and make decisions. Perplexity's latest offering, Comet Plus, is designed to meet these changing needs by offering users premium access to trusted journalism while pioneering a new, AI-driven compensation model for publishers.
The Web, AI, and Changing User Expectations
Today’s users demand more than just information, they expect actionable knowledge and seamless experiences. Artificial intelligence is now behind much of our online activity, from curated news feeds to personalized recommendations and smart assistants that anticipate our needs.
Despite this, publisher compensation has lagged behind, still tied to outdated metrics like clicks and pageviews. These models don’t reflect the full value publishers provide as content is increasingly accessed and synthesized by AI.
What Makes Comet Plus Different?
Comet Plus redefines subscriber value for the modern web. For just $5 a month, or as part of Pro and Max plans, subscribers receive:
- Exclusive access to premium content from leading publishers
- AI-powered assistants that can retrieve, summarize, and act on this content for users
- Reliable answers and insights, backed by the best sources on the internet
This approach empowers publishers to reach both human readers and AI agents, letting their work shape informed experiences across platforms. Importantly, a portion of every subscription directly supports participating publishers, helping sustain quality journalism.
A Forward-Thinking Revenue Model
Comet Plus breaks away from legacy compensation models by distributing publisher revenue based on three types of engagement:
- Human visits: Traditional website traffic from individual users
- Search citations: When publisher content is referenced in AI-generated responses
- Agent actions: When assistants use content to fulfill user requests
This structure rewards publishers not just for attracting pageviews, but for the broader impact and utility their content delivers in an AI-driven ecosystem. It recognizes how people now interact with information via browsing, asking questions, or leveraging AI for complex tasks.
Building a More Rewarding Internet
By prioritizing substance over sensationalism, Comet Plus aims to eliminate low-value clickbait and reduce online friction. The result is a cleaner, more informative experience for users and a sustainable, fairer earning model for content creators. Both users and publishers benefit from higher standards and meaningful engagement.
As the web moves beyond basic metrics and endless link lists, Comet Plus offers a vision for a smarter, more valuable internet. One where creators are properly compensated and users enjoy richer, more trustworthy online experiences.
How to Join Comet Plus
Comet Plus is available as a standalone $5 subscription or included in Pro and Max plans. The lineup of participating publishers will be revealed when Comet becomes broadly accessible. Publishers interested in participating can contact Perplexity for details on joining this innovative program.
The Takeaway
Comet Plus marks a pivotal shift in how online content is valued and accessed. By embracing AI-powered engagement and fair compensation, it sets a new standard for the digital economy, helping to ensure the web remains a place where quality content and meaningful experiences are both possible and sustainable.
Source: Perplexity Team, Aug 25, 2025, perplexity.ai
Comet Plus: Transforming How We Access and Value Online Content